The Islands brand is synonymous with tourism. Deeply entrenched in tourism for over a decade, initially through Islands Souvenirs, it has evolved into becoming the premiere brand for tourism services in the region, with the addition of other components in retail, adventure, media and design.
Today, the Islands Group is composed of companies designed to be the “demand supporters” that service the traveler when they visit the country; and to support other sectors in tourism to ensure the quality and satisfaction of the tourists’ visit.
Islands Souvenirs was founded in 1992. It broke the traditional of small, cottage industry type retailers of souvenirs and carved out a new market niche for premium quality souvenirs creatively designed and showcased in vibrant shopping environments.
When the first Islands Souvenirs store opened, it immediately attracted an excited market posting a 300% increase in sales on its first year. The company continued to expand across the country maintaining double-digit growth yearly until the Asian economic crisis took its toll in 1999.
Due to this major setback, the company was forced to look into other ventures to augment revenues in this otherwise gloomy scenario, slowly building its portfolio and positioning itself for the upswing as tourism gains ground.
Today, the Islands Group has under its wing a diverse range of services covering various travel and tourist-related needs in the areas of retail, adventure tourism, media and events, design and merchandise development. We are a group that is constantly evolving to keep up with the ever-changing needs of the traveler; and are committed to continually improve the visitor’s experience when they visit the country.
At the turn of the millennium, world tourism generated US$500 billion from 700 million tourists, and is the largest contributor to world GDP. East Asia and the Pacific welcomed 112 million arrivals and $75 billion in receipts.
With this in mind, the country’s Department of Tourism (DOT), through an aggressive marketing approach is determined to put the Philippines on the travelers’ map, making it a premiere Asian destination. The DOT targets the creation of over 8 million jobs and a $17 billion contribution to the GDP by 2010.
The Islands Group is poised to maximize the vast potential of the country’s tourism industry. With well over a decade’s experience in tourism, its roots are deep, and based strongly on Filipino ingenuity, innovation, an extensive network of resources and suppliers, and an efficient organizational infrastructure.
Today, the Islands Group is composed of companies designed to be the “demand supporters” that service the traveler when they visit the country; and to support other sectors in tourism to ensure the quality and satisfaction of the tourists’ visit.
Islands Souvenirs was founded in 1992. It broke the traditional of small, cottage industry type retailers of souvenirs and carved out a new market niche for premium quality souvenirs creatively designed and showcased in vibrant shopping environments.
When the first Islands Souvenirs store opened, it immediately attracted an excited market posting a 300% increase in sales on its first year. The company continued to expand across the country maintaining double-digit growth yearly until the Asian economic crisis took its toll in 1999.
Due to this major setback, the company was forced to look into other ventures to augment revenues in this otherwise gloomy scenario, slowly building its portfolio and positioning itself for the upswing as tourism gains ground.
Today, the Islands Group has under its wing a diverse range of services covering various travel and tourist-related needs in the areas of retail, adventure tourism, media and events, design and merchandise development. We are a group that is constantly evolving to keep up with the ever-changing needs of the traveler; and are committed to continually improve the visitor’s experience when they visit the country.
At the turn of the millennium, world tourism generated US$500 billion from 700 million tourists, and is the largest contributor to world GDP. East Asia and the Pacific welcomed 112 million arrivals and $75 billion in receipts.
With this in mind, the country’s Department of Tourism (DOT), through an aggressive marketing approach is determined to put the Philippines on the travelers’ map, making it a premiere Asian destination. The DOT targets the creation of over 8 million jobs and a $17 billion contribution to the GDP by 2010.
The Islands Group is poised to maximize the vast potential of the country’s tourism industry. With well over a decade’s experience in tourism, its roots are deep, and based strongly on Filipino ingenuity, innovation, an extensive network of resources and suppliers, and an efficient organizational infrastructure.
