Islands Souvenirs, the brand that started it all, revolutionized souvenir shopping by transforming cottage-industry type products and giving it a fresh take. It carved out a new niche for itself by providing premium quality souvenir items that are creatively designed and packaged in vibrant shopping environments.
Islands Souvenirs’ thrives on a culture of innovation as it constantly introduces new concepts, offering designs that showcase the Philippines as a tropical and colorful country. It pioneered and popularized the I heart phenomenon which allow customers to personalize shirts with their own names; as well as provide the locals an avenue to express their pride of place.
Its success story has been widely embraced, reaping for itself numerous awards, given the Hall of Fame title for having won the World Class Retailer of the Year, three times, as conferred by the Philippine Retailers Association and the Department of Trade and Industry.