retail

Islands Souvenirs

The Islands Group traces its history back to the early beginnings of Islands Souvenirs in Cebu in 1992. Islands Souvenirs broke the mold of cottage-industry souvenir products and carved out a new niche for itself by providing premium-quality souvenir items, creatively designed and packaged in vibrant shopping environments.

Today, Islands Souvenirs has captured a significant share of the souvenir market and has become the most awarded souvenir brand in the Philippines. Its retail operations have expanded to high-traffic tourist areas such as Bohol, Palawan, Baguio, Vigan, Davao, and Manila, and has since then paved the way for other subsidiaries of the Islands Group. At the same time, Islands Souvenirs continues to make milestones for its innovation in retail.

One of these innovations is the personalized I heart shirts that allow customers to personalize shirts with their own names in as little as thirty minutes. Islands Souvenirs is the first to offer this, which has allowed locals to express their pride of place for Cebu, where the concept was initially rolled out. Soon the other destinations followed as well. In this way, the Islands Souvenirs brand has become more widely embraced by the local market, even at one point gaining recognition for achieving the highest sales above other merchants in a mall where it is situated. Islands Souvenirs has truly proven itself to be a versatile and enduring brand in a market full of newcomers and competition.

Islands Souvenirs’ culture of innovation and entrepreneurship has been the foundation of the Islands Group, and impetus for its other travel-support concepts.